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Media Director, Communications Planning; $195-250K, NYC

Ready to join an independent, full-service advertising and media agency with a mission to change the way the world feels about advertising?

The convergence of media and creative is accelerating, and clients are looking to this agency more and more for media guidance. This is an opportunity to provide real value to client partners, improve the ad experience for people on the other end of communications and fill a need that is being sorely underserved by incumbents.

The agency’s ability to make ads that people notice and love has translated into exceptional business results for clients across industry verticals. Over the last 3+ years, they have made the investment in building out media planning and buying capabilities. Last year, top line revenue grew over 200%; 80% of new business consolidated their media with the agency, and these were annual retainers, not projects. Now, the next step is to scale this offering; they have a media team who are very good at what they do, and now need a new department leader.

The Media Communications Director will be the strategic architect of campaigns and create a steady heartbeat of what media should be. Media sits at the intersection of ideas and activation, so it will be important that this person has a creative spirit and an analytical mind, someone who can contextualize an idea within the appropriate channels and ultimately ensure that creative execution and media all work in perfect harmony.

The process here is iterative – working hand-in-hand with account teams, creatives, producers and brand strategists to make world-class work happen, whatever it takes. You’ll be involved from idea inception, through to final implementation and beyond. You’ll help the agency in understanding how to take what they make and connect it with people; whether it be teenagers buying cereal, assistants booking private jets for their demanding boss, or middle aged guys buying supplements to help support their aching muscles. You’ll need to be able to bring comms planning alive for the agency, and show how media can be used creatively to give ideas an extra dimension. You’ll need to challenge and inspire the creative teams day in, day out, and encourage them to think differently about how channels can work to enhance what they’re producing. This is a high profile and vital role which sits at the very core of what they’re striving to achieve as an agency.

What you’ll DO:

  • Lead day-to-day comms planning for high-profile, award winning accounts; play a key role in building trusted relationships with clients alongside other co-workers
  • Lead media team to develop, activate, steward and reconcile all media recommendations
  • Partner closely with Account, Strategy and Creative leads to ensure creative ideas make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and tech
  • Partner closely with the clients’ owned channel teams to ensure that the communication idea is adopted and executed seamlessly throughout social, PR, and digital/social/mobile properties
  • Partner closely with media agency partners on key accounts to ensure that ideas are deployed through the proper mix of paid/owned/earned channels
  • Partner with account teams to develop consumer journeys for each campaign or activity
  • Determine the communications tasks for each campaign and write task briefs that guide messaging and execution tailored for each channel
  • Create measurable campaign KPI’s, helping to enhance creative effectiveness and improve sell rate of innovative ideas
  • Read and analyze campaign metrics and leverage insights from data to improve comms effectiveness
  • Responsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client’s business including TV, digital, social, experiential, print, OOH, and search
  • Showcase an understanding of digital, social and emerging platforms and technologies, specifically programmatic
  • Lead comms planning in new business pitches

What YOU offer:

  • 15+ years of experience in comms planning and/or media planning roles; expertise in developing digital, social and experiential marketing plans
  • Proven experience leading an account and building strong relationships with senior client leadership; must show record of ability to effectively drive agency agenda of great work
  • Experience managing and mentoring individuals with backgrounds in a variety of skill sets
  • Experience of integrated advertising campaigns across multiple media channels and the ability to demonstrate its impact on the brand
  • Entrepreneurial nature; interest in helping to develop and implement new department process
  • Superior professionalism with strong persuasion skills that allow for selling of ideas and strategies to prospective and existing clients
  • Strong interpersonal, verbal and written skills as well as proven ability to develop well written documents and eloquently present
  • Ambitious, curious, and collaborative personality who is open to helping with any task
  • Hands on experience with technology platforms (Google, DSP, DCM, Social) is beneficial
  • Be nice

Sounds great? Please shoot your resume to hunter@thehuntinglodgenyc.com. Not for you? Share with your network and get someone working!

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HOLD: Experiential Strategist, NYC

Award-winning, full-service Experiential marketing agency seeks a highly talented Strategist to join the NYC team. The agency creates dynamic brand experiences for both mass and luxury brands. Clients include some of the most globally-recognized entities in entertainment, technology, fashion, beauty, publishing, retail, spirits, automotive, etc. Their growing diversity practice develops campaigns for Hispanic, African America, and LGBTQ+ markets, heightening culturally relevant conversations and often implementing social change. This position reports to the Creative Director and Director of Business Development.

What WE need from YOU:

  • Must be an idea machine! Actively contribute strategic thinking to brainstorming.
  • Inspire team members and inject energy and ideas into brainstorming sessions – innovation, emerging trends, new technologies, and overall original thinking are necessary.
  • Draft pitch decks – must have solid writing skills and a sense of presentation design.
  • Participate in new business pitches, creative reviews, site visits, etc; prepare clear and focused hand-off to Experiential Designer once pitch is green-lit.
  • Be a creative-type who budgets well – have a sense of what things cost for both mass and luxury brand activations and experiences.
  • Initiate overall campaign aesthetic and guest experience – to include, but not limited to scenic fabrications, furniture selection, art installations, first impressions, staging, product displays, pop-up shops, retail settings, window displays, packaging design, collateral, etc.
  • Prepare swipe, renderings, floorplans, drafting, drawings, etc. when applicable; and/or manage vendors to do so, as well as manage freelance talent, when necessary.
  • 5+ years in experiential marketing, events, architecture, or other relevant fields.
  • Proficient in Adobe Creative Suite, Microsoft Office; Vectorworks, Sketchup a plus
  • Detail-oriented and well organized with an ability to juggle multiple projects in tandem.

*Those with Multicultural/Diversity & Inclusion experience are strongly encouraged to apply.*

Sounds great?! Please forward your resume/portfolio to hunter@thehuntinglodgenyc.com. Not for you? Share with your network and get someone working!

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PLACED: Media Supervisor, Digital; to $85K, NYC

Gamers to the front of the line! Join a full-service NYC-based digital marketing agency specializing in the gaming, entertainment, retail, education, and technology verticals. They believe that every element of a campaign is vital and informs each next element, which is why their approach is never siloed and always integrated, across all media for brands. The agency can build and develop marketing strategies, execute campaigns, and drive revenue by creating and managing digital media campaigns using a combination of search, display, social media, email, and all other available tools. You’ll build and deliver compelling digital marketing experiences – personalized experiences that engage and convert customers in memorable and enticing ways across all platforms. They unify media, creative, and buying strategies to create memorable campaigns that will increase reach, awareness, engagement and retention. 16 award wins in the past year alone.

Acquisition-Focused Marketing. Customized analytics. Strategies that work. At this shop, Media Supervisors have excelled at campaign management and execution, are vocal and engaged leaders on their client and functional teams and have shown the ability to carry out strategy through structuring and planning as well as training and developing junior team members, ensuring that the team functions most effectively and with minimal errors.

Here’s the scope of the role:

  • Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead; help develop Direct Response, measurement and analysis practice for all paid media initiatives
  • Establish as leader with the client and across all departmental teams and agency partners, effectively prioritizing/negotiating needs between all parties; bring new ideas to help meet client goals and grow business
  • Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations
  • Ability to problem solve, such as finding solutions for issues not yet attempted; ability to consult/educate/negotiate with clients and agency partners
  • Proactively share learnings, trends, technologies, and best practices; establish as an expert within your functional department and client team
  • Ability to present recommendations/ideas to client and internal team; effectively merchandise successes to the client

Please have strong knowledge of: Paid search and social optimizations; Forecasting and opportunity/gap analysis; Campaign management tools, including bid rules/management; CPA and all ROI media; Monitoring new search trends/products and evaluating application to client; Research tools/competitive analysis; Budget/pacing and billing.

Ideal candidates have 4+ years of work experience (1+ years managing programs focused on delivering and optimizing paid media campaigns) with solid understanding of paid search and social campaign management and optimization practices, as well as knowledge of video, search retargeting, and other online advertising opportunities. You’re a proactive self-starter and team player comfortable in a fast-paced, results-based company.

Sounds good?! Shoot your resume to hunter@thehuntinglodgenyc.com. Not for you? Please share with your network, and get someone working!

 

PLACED: Project Management Director, NYC; $125-150K

Help craft and tell beautiful stories, achieving the most creative and effective end result for the brand and the agency. Boutique ad agency with lifestyle clientele seeks to add highly passionate Project Management Director who will be the workflow authority for the agency. Someone who has built a career in Project Management, and understands that the agency is a business and you look to manage its workflow & resource deployment while minimizing churn.

What you’ll do:

-Motivate the PM and broader agency team by displaying a high level of respect, accountability and command for timelines, process and resource management across the agency

-Partnering with the CCO, ECD’s, Managing Director, and account management team, utilize a holistic view of the departments to offer guidance and recommendations on staff allocations

-Identify opportunities for workflow enhancement and embark on ways to refresh and share best practices across teams

-Assign and align resource needs with staff availability, strengths and developmental needs to maintain project and staff efficiency across multiple teams

-Participate in SOW creation process with Account Directors

-Monthly monitoring of agency hours to track burn across accounts, partnering with Account Directors to manage

-Assume accountability for the training and mentoring of PM staff, even those outside your brand assignment

-Project Manage key priority clients for the agency, while keeping track of other smaller projects working in tandem with other PM’s and Account Management team

-Integrate with other Senior leaders across departments to further the success of the Agency

The perfect candidate has:

-10+ years of project management experience within the advertising industry across multichannel media projects

-Experience managing and mentoring with a proven track record of hiring and developing staff

-Strong interpersonal skills and ability to lead teams in high-pressure situations

-The ability to think big picture, while not losing sight of the details

-Quality decision making and problem solving

-High level Emotional Intelligence and ability to navigate different personalities

Sounds perfect, right? Shoot your resume to hunter@thehuntinglodgenyc.com. Not for you? Please feel free to pass this opportunity along to a friend.