Are you ready to join a global company that is all about diversity and individuality?
This category-leading Beauty brand has collaborations with adored names from pop culture, art and fashion. Sold today in over 120 countries, the brand remains committed to developing new categories, products and collections each year, all of which continue to serve the demand of consumers and professional artists alike. The brand’s popularity has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers and journalists. As a brand-led innovation company, they have a rich understanding of the competitive beauty landscape and a command of the social, digital and traditional communications platforms needed to connect with audiences.
Are you a talented, strategic marketer with a passion for beauty? Come help develop and amplify a body-positive corporate, brand and product message. We’re seeking several savvy Global Consumer Marketing team players to join an in-house group leading the development of 360 go-to- market strategy and execution for global marketing programs; leading and supporting the development of global strategy, creative briefs, comms planning, regional toolkits and execution of campaigns across multi-platform consumer engagement programs. You’ll develop category-focused expertise, leveraging insights, data and market analysis to inform go-to-market plans centered around consumer experience.
Partner with Consumer Insights, CRM, E-comm, and regional teams to gather relevant consumer insights to inform category and program strategies, ensuring that the consumer is at the center of marketing efforts. Developing 360 briefs that integrate program brief, global and regional needs, consumer insights, and analysis of brand’s opportunity/positioning, you’ll write and present briefs to inspire creative concept development and set up framework for global program activation across online and offline channels. As central liaison in the development of all Consumer Marketing programs: support collection launches; collaborate with Internal teams (Product Marketing, Creative Ops, Creative, Global Communications, Product Development, AT&D, E-commerce, Events, VM) throughout process to ensure strategic needs are being met and appropriate assets are being developed for cross-platform activation; support Creative concept development by sharing thought starters and competitive case studies to inform asset creation and execution. Partnering with PM, you’ll facilitate meetings with regions at key intervals to integrate local objectives, needs and nuances into global 360 briefs and program development; partnering with Creative Ops, to update/discuss programs regions at regular intervals throughout development: pre-brief, creative concept pre-shoot + topline activation plan, post-shoot + comms plan, toolkit.
YOU should be a motivated self-starter, comfortable in a fast-paced environment, who can take a macro level view while managing the details of the nitty-gritty. A demonstrated interest in brand strategy, brand marketing and 360 activation/development a must, as is digital savvy. We are ideally seeking candidates with previous advertising agency chops with a blend of strategic planning, comms planning, account management, and creative development. You’ll take ownership of projects and seamlessly follow through from inception to execution. Pro-active and flexible, you can adapt to the personalities of a large global team and provide support where needed. Beauty, luxury, fashion, lifestyle or other image-based brand experience a plus; global CPG also of interest.
Marketing Manager, 5+ yrs exp
Assistant Manager, Marketing, 3+ yrs exp
Associate, Marketing, 1+ yrs exp
Sounds great? Shoot your resume to email@example.com. Not for you? Please share with your network and get someone working!