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Brand Strategist, $75-95K; NYC

Ready to join an independent, full-service advertising and media agency with a mission to change the way the world feels about advertising?

Recently, the agency embarked on building an internal strategy function, realizing that in order to achieve being one of the top independent agencies in the country, they had to have a Head of Strategy as part of the core team; now there is significant client demand. The agency believes in the power of a tight, smart creative insight to spark great ideas; their best work has always come from the best briefs. Help them write more of those. Help them keep clients on track and single minded. Help to better understand audiences and their mindsets. Help develop unique ways to tease out those insights. Help lead clients who want to believe in the gospel of creativity but need the tools to prove to their bosses that they’re not crazy.

The agency has been building out capabilities to give them additional control over every aspect of the creative work. Strategy is an integral piece to the puzzle, and they need to scale this offering. We are looking to hire a mid-level Strategist to both support the Head of Strategy and work independently on both existing clients and new business.

What you’ll DO:

  • Support all aspects of strategy—including brand, creative and communication strategy
  • Partner with account team, creative team and media team to make the work better and make the process more user-friendly; ultimately helping to develop new and different ways of working together along the way
  • Craft creative briefs that result in work that works—including tactical projects that just need some focus and more meaty challenges that need a POV, creative guardrails and inspiration
  • Help setup, defend and sell creative ideas in simple yet impactful ways
  • Generate strategic POVs with a unique voice—whether it’s an audit of the competition, an audit of secondary research, or just a collection of observations that make someone else sit back and think “whoa, I never thought about things like that”
  • Execute primary research and deliver the results in a way that brings creative teams and clients into the insights uncovered
  • Embrace a company culture that breeds ingenuity, optimism, trust, collaboration and growth
  • Contribute to thought-leadership pieces within and outside the agency

YOU are:

  • 2-5 years of experience working as a Strategist within a creative agency ideally, or brand owner, consultancy where creative ideas were an integral part of output
  • Comfortable in a collaborative setting—both in the form of workshops with clients, and internal reviews with other teams/disciplines at the agency
  • Diverse background of strategic skills/projects showing that there’s familiarity with different strategic tools and a unique POV that helped them make it their own
  • High interest in building creative ideas that stand out in culture and will connect with humans who live in the real world
  • Intellectually minded and relentlessly curious to learn more in life; your POV on advertising should be informed by your POV on other parts of your life
  • Bonus points for anyone who has an eye for design and has gotten compliments on the design of the documents they create

Sounds great?! Shoot your resume/portfolio to hunter@thehuntinglodgenyc.com. Not for you? Share with your network and get someone working!

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HOLD: Experiential Strategist, NYC

Award-winning, full-service Experiential marketing agency seeks a highly talented Strategist to join the NYC team. The agency creates dynamic brand experiences for both mass and luxury brands. Clients include some of the most globally-recognized entities in entertainment, technology, fashion, beauty, publishing, retail, spirits, automotive, etc. Their growing diversity practice develops campaigns for Hispanic, African America, and LGBTQ+ markets, heightening culturally relevant conversations and often implementing social change. This position reports to the Creative Director and Director of Business Development.

What WE need from YOU:

  • Must be an idea machine! Actively contribute strategic thinking to brainstorming.
  • Inspire team members and inject energy and ideas into brainstorming sessions – innovation, emerging trends, new technologies, and overall original thinking are necessary.
  • Draft pitch decks – must have solid writing skills and a sense of presentation design.
  • Participate in new business pitches, creative reviews, site visits, etc; prepare clear and focused hand-off to Experiential Designer once pitch is green-lit.
  • Be a creative-type who budgets well – have a sense of what things cost for both mass and luxury brand activations and experiences.
  • Initiate overall campaign aesthetic and guest experience – to include, but not limited to scenic fabrications, furniture selection, art installations, first impressions, staging, product displays, pop-up shops, retail settings, window displays, packaging design, collateral, etc.
  • Prepare swipe, renderings, floorplans, drafting, drawings, etc. when applicable; and/or manage vendors to do so, as well as manage freelance talent, when necessary.
  • 5+ years in experiential marketing, events, architecture, or other relevant fields.
  • Proficient in Adobe Creative Suite, Microsoft Office; Vectorworks, Sketchup a plus
  • Detail-oriented and well organized with an ability to juggle multiple projects in tandem.

*Those with Multicultural/Diversity & Inclusion experience are strongly encouraged to apply.*

Sounds great?! Please forward your resume/portfolio to hunter@thehuntinglodgenyc.com. Not for you? Share with your network and get someone working!

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PLACED: Media Supervisor, Digital; to $85K, NYC

Gamers to the front of the line! Join a full-service NYC-based digital marketing agency specializing in the gaming, entertainment, retail, education, and technology verticals. They believe that every element of a campaign is vital and informs each next element, which is why their approach is never siloed and always integrated, across all media for brands. The agency can build and develop marketing strategies, execute campaigns, and drive revenue by creating and managing digital media campaigns using a combination of search, display, social media, email, and all other available tools. You’ll build and deliver compelling digital marketing experiences – personalized experiences that engage and convert customers in memorable and enticing ways across all platforms. They unify media, creative, and buying strategies to create memorable campaigns that will increase reach, awareness, engagement and retention. 16 award wins in the past year alone.

Acquisition-Focused Marketing. Customized analytics. Strategies that work. At this shop, Media Supervisors have excelled at campaign management and execution, are vocal and engaged leaders on their client and functional teams and have shown the ability to carry out strategy through structuring and planning as well as training and developing junior team members, ensuring that the team functions most effectively and with minimal errors.

Here’s the scope of the role:

  • Drive overall digital strategy and associated tactics to meet client’s goals, working closely with account lead; help develop Direct Response, measurement and analysis practice for all paid media initiatives
  • Establish as leader with the client and across all departmental teams and agency partners, effectively prioritizing/negotiating needs between all parties; bring new ideas to help meet client goals and grow business
  • Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations
  • Ability to problem solve, such as finding solutions for issues not yet attempted; ability to consult/educate/negotiate with clients and agency partners
  • Proactively share learnings, trends, technologies, and best practices; establish as an expert within your functional department and client team
  • Ability to present recommendations/ideas to client and internal team; effectively merchandise successes to the client

Please have strong knowledge of: Paid search and social optimizations; Forecasting and opportunity/gap analysis; Campaign management tools, including bid rules/management; CPA and all ROI media; Monitoring new search trends/products and evaluating application to client; Research tools/competitive analysis; Budget/pacing and billing.

Ideal candidates have 4+ years of work experience (1+ years managing programs focused on delivering and optimizing paid media campaigns) with solid understanding of paid search and social campaign management and optimization practices, as well as knowledge of video, search retargeting, and other online advertising opportunities. You’re a proactive self-starter and team player comfortable in a fast-paced, results-based company.

Sounds good?! Shoot your resume to hunter@thehuntinglodgenyc.com. Not for you? Please share with your network, and get someone working!

 

PLACED: Strategy Director, $125-150K, NYC

Get ready to join a shop that delivers effectively on both brains and beauty, a hybrid agency that’s at once design-driven image makers and consumer-minded brand stewards.

They believe in the strategic power of strong imagery and brand iconography. They believe in the creation of platforms that define the spirit, voice and sensibility of the brand. They believe the best creative ideas grow from an emotional connection – entertaining while educating, energizing in order to empower, exuding a sense of escape. Guided by secondary research, the agency employs a range of primary research to ground ideas and campaigns in authentic, emotional insights straight from the consumer’s world.

With a focus on fashion/luxury/lifestyle, this expanding boutique ad agency is seeking a curious and cultured Strategy Director to inspire creative work through clear briefs, fresh insight and deep understanding about brands and human behavior, including consumer on-line and off-line shopping habits. You must be an exceptional strategic thinker with deep curiosity about human behavior and passion for new perspectives and trends. A strong writer and thinker, you are a confident presenter, able to articulate insights and ideas in a clear, human way. Please be highly collaborative with the resiliency to manage multiple simultaneous initiatives – innovation, research, pitches, briefs, mentoring, etc. This well-established, full-service agency possesses major credentials on integrated campaigns for some of the biggest fashion and luxury brands on the market. Considering the bulk of your attention will be on retail fashion/beauty/luxury accounts, a love of Vogue and previous category experience would be ideal; prior agency experience is a must-have.

Sounds great, right?! Shoot your resume/portfolio to hunter@thehuntinglodgenyc.com. Not for you? Share with your network and change someone’s life.

PLACED: Strategy Director, B2B, to $140K; NYC

Award-winning business communications agency is seeking a Strategy Director for their mid-sized B2B branding shop. This role will manage US and global projects for clients in finance, consulting, technology and healthcare, etc. This person will help guide other junior Strategists in crafting engaging client deliverables. Qualified candidates will be part of an established team with a track record of strong client relationships and streamlined, proven methods and processes in brand strategy disciplines.

You’ll spearhead projects that transform leading B2B companies, serving as the clients’ trusted resource, balancing blue-sky ideas with on-the-ground realities. Supported by junior strategists, and working closely with agency and other departmental leaders, you are redefining not only your clients’ futures, but also the branding industry, creating new methodologies and writing provocative thought leadership. We’re looking for whip-smart thinkers who can inspire clients, prospects, and colleagues; for polished communicators who can create compelling and effective deliverables; and for detail-oriented executors who can manage teams and ensure success.

The nitty gritty:

  • Develop role as a strategic partner to multiple B2B clients, advising on diverse brand issues such as positioning, brand architecture, marketing strategy, research and analytics, and employee engagement
  • Lead the creation and presentation of strategic solutions to complex brand and communications challenges
  • Oversee the planning and execution of research initiatives, including desk research, client interviews, on-site workshops, and online surveys
  • Collaborate with the creative team to influence creative expression
  • Work with in-house teams and external partners to execute strategic recommendations across channels
  • Partner with project management teams to ensure projects are resourced appropriately and delivered on time and on budget
  • Mentor junior strategy team leaders, and set an example by staying up-to-date with industry trends and news
  • Identify further business opportunities within existing client relationships
  • Lead the new business pitch process, conducting preliminary research and contributing a strategic viewpoint in proposals and presentations

The ideal candidate will have:

  • A balance of strategic thinking and confident communication; the ability to both create and present compelling ideas
  • Excellent writing skills and strong attention to detail
  • Poise and presence
  • Ability to develop, nurture, and expand client relationships
  • Enthusiasm for managing and mentoring junior team members
  • Self-direction; ability to manage long, complex projects
  • Passion for and knowledge of the B2B branding space preferred
  • MBA or comparable industry experience; 7+ years in brand strategy (open to a Senior Strategist as well)

Sounds great? Shoot a resume/portfolio to hunter@thehuntinglodgenyc.com. Not for you? Please share with your network and get someone working!