PLACED: Digital Campaign Manager, $45-60K, NYC (Media Planner/Buyer)

Well-established, global business-to-business advertising agency seeks a Digital Media Planner & Buyer to join their ranks.  This high-energy, collaborative team of creative, interactive, media and account managers are focused on delivering truly integrated and interactive global communication services for premier clients in the financial, technology, healthcare, and manufacturing/industrial arenas.

You’ll be the point person for all digital media buys, developing and optimizing complex digital plans and helping to streamline online buying and planning capabilities and procedures within the agency, including managing agency relationships with online vendors and media partners.  Liaising with creative, production and account teams, you’ll ensure efficiency and consistency across the digital advertising landscape, including banners, email, rich media, search marketing, mobile, social and more.

On the technical side, you’ll manage and monitor campaign activity and analytics, employ DART for trafficking and utilize ad servers such as DoubleClick.  Experience with research tools and additional understanding of delivery techniques would be helpful- Day Parting, Geo Targeting, Demographic Targeting, Psychographic Targeting, Contextual Targeting, Behavioral Targeting, Campaign Re-Targeting.  Please have a working knowledge of first party ad serving, real time brokering, retargeting, audience segmentation, conversion architecture, site side optimization.

Seeking a candidate with a minimum of 2-3 years of digital media experience; an understanding of B2B and client issues is strongly desired.

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PLACED: Associate Director, Social Media; $85-95K, NYC

Global advertising agency with a family-style environment is seeking a seasoned specialist in the areas of brand content, brand publishing and social marketing; someone who wants to weave content-led, trans-media narratives.  Known as a business communications specialist, this shop works with top-tier clients in the financial, technology, healthcare, and manufacturing/industrial arenas.  While previous experience in these categories is helpful, a genuine interest in these ever-changing industries is just as valuable; as is a curiosity for exploring the B2B space.  You will lead the Social Media team day-to-day; ideal candidates will have experience developing, implementing, and measuring digital communications strategies including social technologies, mobile devices/platforms and websites, as well as traditional advertising efforts across all clients. You’ll supervise Community Managers (on-site and remotely) and identify influencers through social monitoring and custom analysis tools such as Crimson Hexagon and Hoot Suite, while distilling big data into actionable communications insights. Please have familiarity designing, developing and syndicating, aggregating and federating brand content with a proven ability to use myriad forms of content to reveal various aspects of a brand’s narrative to relevant audiences.  You will be expected to be a Social Media Evangelist, who is able to help lead and educate the agency.  Due to the close collaboration between the Social Media and the Creative department, you’ll report into the Chief Creative Officer.  6+ yrs exp in advertising/digital/PR/media. If a casual environment with quality work is what you seek, this is the place for you!

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Senior PPC Analyst, SEM, $80-90K, NYC

Fast-growing, boutique digital agency is seeking a Senior PPC Analyst to help drive their vision of paid search to the next level. If you have a passion for SEM, the knowledge to back it up, constantly strive to learn new skills, and thrive in a dynamic workplace, this may be the agency you’re looking for.  You’ll work in an agile environment consisting of small, autonomous teams, rather than layers of management that contribute nothing to clients’ bottom line. As a bright, innovative and multi-skilled team member, you’ll focus on:

  • Client management – Ownership of the strategic client relationship, managing resources to deliver marketing campaigns and programs. Develop client and product knowledge and proactively contribute to the client’s digital marketing strategy. Nurture strong client relationships by providing insights in regards to competitor and environment feedback, regular updates on campaign performance, and taking part in presentations, correspondence, and face to face meetings.
  • Campaign management and analysis – Effective campaign management ensuring campaigns are delivered on time and on budget including daily checks for performance against ROI targets, weekly reporting to clients, managing client budgets, on boarding of new clients, writing compelling text, keyword creation, and text analysis.
  • Problem-solving – Providing feedback and recommendations on tracking issues to revenue allocation models. Being able to think outside the box is key to your success.
  • Business development – Identify opportunities in the marketplace and growth opportunities for existing clients, assist with audit work for these clients, and attend prospective pitches.
  • Leadership and mentoring – Manage and mentor other staff members, participate in interview process, make recommendations on staffing requirements, and deliver new staff inductions.

Please have at least 3 years paid search experience working on complex accounts, preferably from an agency environment. You will need Adwords best practice knowledge, strong technical/IT skills, and an understanding of tracking systems. Great communication skills, attention to detail, and the ability to take ownership of account strategy are also essential.

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PLACED: Social Media Manager, $50-75K+, New Jersey (accessible via public transport from NYC)

Looking to make the leap to the client side? Fast-growing, boutique pet food brand needs an enthusiastic self-starter with an interest in animals to join their nimble Marketing team. Passionate about their work, they’re pet lovers invested in making a real difference in pets’ lives. And you’ll be given the opportunity to own the social reach and content development of this mission-driven brand.

As Social Media Marketing Manager, you’ll help to build this exciting brand and to cultivate their growing communities. The ideal candidate will have a background in social media marketing/advertising, with a strong passion for digital and how it can work for brands. You’re on top of the latest memes or popular content, maintain personal accounts on social, and have strong writing skills – as you’ll be both engaging with the community and writing all social media and blog posts in the brand voice. Please be sharp, flexible, and curious to find the best way to engage an audience and tell a brand story. You’ll partner with a Digital Marketing Lead to develop strategy for editorial content calendars and to develop and produce creative content. As expected, you’ll post and monitor content and conversations on social channels each day, while pulling data for insights and analytics.

Candidates should have 1-3+ years experience working at a social media agency, handling social media in-house for a brand, or working at a digital agency or advertising agency. CPG experience is a major plus, as is knowledge of Photoshop or other applicable graphic design programs.

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PLACED: Associate Media Director, Integrated, NYC

World-class ad agency with the powerful combination of intellectual rigor and creative excellence seeks an Associate Media Director to join their playful and demanding atmosphere. This person is capable of exceptionally ascertaining a client’s real needs, which may be different from their perceptions. Equally poised in tough strategic debates with Creative, Strategy and key clients, you’re the point-person to develop clear and inspiring communications strategies that define what is said as the brand and how the brand acts.  You should be brand-loving and relationship-building with a track record of gaining trust and respect by consistently demonstrating sound critical thinking and maintaining composure in stressful situations.  You understand the marriage of Media and Strategy, and are guided by genuine insight not just data dumps.  An effective and inspiring manager, delegator and leader, you help make junior staff better, while challenging and educating senior teammates on trends in Media. Client list includes some of the most recognized and well-respected brands in the world.  For this position, you’ll be partnering with a sports brand and a luxury e-comm retailer. Please have an integrated background as you’ll be split 50/50 between digital and traditional initiatives. 7+ years experience; creative agency experience preferred.

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